Mova is an on-demand moving and delivery platform that connects users to reliable moving vans & laborers.
Whether it’s moving cargo across town or sending packages across cities, Mova simplifies the chaos of local delivery through a clean, intuitive app and a full ecosystem for drivers, dispatchers, and customers alike.
This was one of the most full-circle projects I’ve worked on! Branding, product design and website, all designed to solve a real local problem. I worked on Mova from idea to execution, crafting everything from the visual identity to the apps that now power daily deliveries across Ghana.
The goal with Mova was to create a product that felt familiar yet powerful.
Something that could rival global platforms like Uber or Bolt , but built specifically for the African market. The identity needed to feel strong, tech-forward, and easy to recognize. I developed the full brand system including logo, color palette, and marketing direction.
On the product side, I led the UI/UX design for both mobile apps (driver & customer), the dispatch/admin dashboard, and a responsive website, designed in Figma and built in Webflow. Each experience was tailored for ease of use, with real-time trip flows, driver onboarding, pricing breakdowns, and more.
I also worked on launch campaigns, pitch deck designs, and customer-facing graphics. Mova continues to grow rapidly, and I’m proud to have designed the foundation of a product that’s creating income opportunities and solving real logistics challenges across Africa.
