Goatrain is a UK-based music talent agency that trains, manages, and empowers rising artistes under the banner: “Empowering Creativity Through Music.” They came to me with a logo that wasn’t hitting the right notes, a literal goat head that felt dated, dull, and impossible to use consistently across merch or branding touchpoints. I knew the brand needed to pop, feel fresh, and strike a chord with a young, music-loving audience. So I introduced a vibrant red color palette, a clean new wordmark, and a reimagined logo based on the letter ‘G’ with a stylized smile built in to represent joy, energy, and connection.